Here’s a surprising streetwear history fact:
One of skateboarding’s first and most influential urban apparel brands, Homeboy,
was not born in the rugged streets of New York City but the European banking capital of Frankfurt, Germany.

The brainchild of surfer and boardsports apparel pioneer Jürgen Wolf, Homeboy barged onto the
skateboarding scene in 1988 ready to shake things up by producing “Loud Couture”.

In 2021, Homeboy is back on track with a full collection of streetwear staples they helped establish
such as baggy pants, long-sleeve tees, and coach jackets.

I helped to create the 2022 Spring & Summer look book – giving it a true 90’s look
with gritty xerox textures, halftoned images and bold typography